I make things.

I am Stefan, a founder, designer and developer from Switzerland. Most of my time is devoted to product work.

I'm the co-founder and CEO of infinity.swiss, Switzerland's most advanced AI business platform.

I have a strong background in design and tech, but I equally enjoy diving into spreadsheets and whatever else comes with the territory of entrepreneurship.

Over the years, I've also built things like Custom, SALIOREL, NextCreative, FigType, Remotion Animated and other projects.

The kind of work I do

I'm a generalist, working at the intersection of design, technology and entrepreneurship.

Having started both freelancing for clients and buliding personal projects from a young age, I've learned to design, write, rewrite, animate, code and market.

Principles for making

  • I believe in making over planning.
  • Having good taste is as important as data.
  • Relentlessly edit your work. That's where it gets good.
  • Don't just be “the idea guy“. The idea is not the bulk of the work. The bulk is the execution.
  • Making well requires writing well.

Why I make things

The world is full of lousy work – horrible to use software, minimum-viable-care businesses and „that'll do“ design.

But when something isn't made with care, you notice.

„I believe we sense when there's been care taken with a product. Just in the same way we sense carelessness. Sadly, most of our manufactured environment testifies to a degree of carelessness.“
– Jony Ive

I think there should be more work that is made with care. That doesn't mean perfectionism at all costs. But it does mean having taste in your work and sweating the details by default.

The personal stack that powers my work

You should use tools you love. Using great tools helps to do great work. In startup and freelance life, I often wear different hats. These are the some of my favourite tools I highly recommend:

For productivity

A great to-do list and capture tool is often all you need. The most important tool I use is the award-winning Things 3, which allows me to bring the GTD methodology into practice.

Getting Things Done by David Allen is something I've been relying on since 2014 to help me break down the intense workloads of startup and freelance life.

For creative work

  • Sketch & Figma

    I still use both regularly. Sketch is great for freeform visual explorations with its superior vector editing, while Figma is fantastic for UI design and web layouts.

  • Final Cut Pro

    The best video editing software. The magnetic timeline lets you get immersed in the flow of cutting film in a way no other tool can.

  • After Effects

    The best motion graphics animation software. I highly recommend learning it. In the past, I've also used Apple Motion extensively.

  • Pixelmator Pro

    A severely underrated image editor. A great alternative to Photoshop that doesn't take 20 eons to open.

For building software

  • Tower

    The best visual Git client. Great for selectively committing diffs. Using since 2015.

  • iTerm 2

    The best terminal emulator. The built-in terminal in VSCode is crap, so I use this instead, with keybindings set to natural text editing along with Amazon Q for CLI autocomplete (previously Fig.io).

Want to get in touch?

Either shoot me an e-mail or message me on Twitter.